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Why WordPress Is The Web Design Tool Of Choice

February 24, 2017 / by Julian

Since its inception in 2003, WordPress has grown to be one of the most popular content management systems in the world. At the time of its inception, it was envisioned as a blogging platform. However, that has changed and WordPress covers a wider scope of content management. Of particular interest is the ability to develop professional websites for all kinds of business both large and small. This capability has seen WordPress grow in popularity and more importantly, in use.

It is estimated that 8% of all websites around the world run on WordPress. With billions upon billions of websites in existence, the number of websites that use WordPress equally run into billions. But perhaps it is the use of WordPress by big brands that inspires confidence in the platform. Brand such as CNN, The Times, Wired, and eBay use the WordPress as a choice.

These companies have deep pockets and are in a position to attract talented programmers to develop custom websites but have decided to use this platform. It, therefore, goes without saying, there must be something profoundly attractive with the platform. Top Web Design Gold Coast CEO Trish Riedel explores some of the aspects that make this platform the web design tool of choice.

#1. Ease Of Use

WordPress has attracted throngs of users due to its ease of use and simplicity. Adding new pages is a matter clicking buttons instead of coding. The same case applies to uploading images. Formatting of content is equally simple as it is just a matter of making a pick from several options. As for publishing content, if you can write content on a Word, you are half way through. The rest is a matter of pasting the content on WordPress.

#2. It Is Inherently Easy To Perform Optimization

The nature of WordPress as a CMS makes it easy for search engines to understand the content of the website and therefore give the appropriate ranking. Content displayed through WordPress tends to be well-structured and very easy to understand compared to static websites. Furthermore, with each post, the user can incorporate tag keywords and metadata to describe further the content. This ultimately makes it easy to rank websites and improve your traffic.

#3. Ability To Extend Functionalities 

Another unique feature that has attracted many website designers to WordPress is the ability to extend functionalities with ease. Plugins, which are part of the WordPress ecosystem give web designer the capability to infuse new capabilities to the websites without compromising on the quality of user experience. Moreover, when the need for a specific functionality seizes, all the designer has to do is to uninstall the plugin. There are no intricate revisions to the website code needed.

#4. Scalability

The WordPress platform is highly saleable. WordPress has the capability of scaling to meet the precise needs of individual users. For instance, it can be used to run a website that has thousands of pages without losing any of the functionalities or slowing down (case in point, CNN). On the lower end of the spectrum, users can use the platform to create a one-page website with ease, whilst still maintaining the same qualities of speed and robust functionalities of the bigger websites.

#5. Highly Customizable 

With the thousands of themes and plugins available for users, it is easy to change the overall design of a website of even just as aspect of it. This level of customization in many regards is unmatched by many CMSs. The fact that you can play around with preset designs until you attain the custom design that works for your website has made WordPress quite popular.

Other aspects of usability also come into play in making WordPress the web design tool of choice. The fact that for the most part WordPress is a freemium platform does not hurt its reputation either.

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